Sony Alpha 7C Full Frame Mirrorless Camera - Black (ILCE7C/B)

Sony is diversifying its Alpha 7 lineup to suit the specific needs of camera enthusiasts: 7s (sensitivity) for video, 7r (resolution) for stills, and the older "entry-level" a7 for a decent mix of of them. What we see here is their next branch - 7c (compact) for travel. If you were to compare it to the a7iii - which is unavoidable as it re-uses much of the same technology - it's not only smaller, but also weighs less. There are some compromises and improvements over the a7iii: Cannot disable electronic front curtain shutter- Maximum shutter speed is 1/4000 compared to a7iii 1/8000- Only 1 memory card slot Improvements- Flippy screen- Narrow body that works better on gimbals- Weighs less, around 20% lighter- Better color science- Improved shutter- Improved port covers- Better battery usage- More photos/videos per charge- More custom memory modes (3), better layout on mode dial- You can assign custom functions to 3 buttons and u/d/l/r on scroll wheel for a total of 7- Better layout autofocus in stills and video - Continuous autofocus with eye tracking in video - Works with Catalyst Browse to create gimbal-like video footage in post - Dedicated video record button - None a video recording limitI think the disappointment you see from some people reviewing this camera is semi-justified in some respects (lack of 2nd card slot, poor EVF, less physical controls), but I also think many of them expected this to be the next iteration of the a7 (a7iv) series. It's not. It's also not meant to be - it's a new line with a new designation that has a target market built into the micro four thirds / APS-C space. Sony has taken existing technology, improved it in many ways, and put it into a smaller, lighter package. In my opinion, the a7c is perfectly suited for travelling, hiking and vlogging. With prime lenses, it has the potential to be lighter than my MFT system while providing all the benefits of a full frame sensor. It's small/light enough that I don't mind taking it everywhere with me. If I wanted a high-end camera with a more comprehensive set of features, I could invest in an a7r, a7s, a9, or FX6 and use the same lenses. If you already own an a7iii, you probably aren't going to see a huge benefit in upgrading to this camera. Wait for the a7iv. But if you're from the APS-C or MFT space, you're a traveler, hiker, or vlogger who wants to maximize your image quality: weight-to-space ratio, you're the target audience for this camera. I highly recommend it!