Industry news: Sony announces the Sony ZV-E10, a small and simple

Sony today released a new mirrorless camera, the Sony ZV-E10. It is a small and easy to maintain mirrorless camera.

Sony ZV-E10 at a glance:

24.2MP APS-C Exmor CMOS sensor

4K30p UHD and 120p Full HD Video

3.0″ side-folding touchscreen LCD

Fast 425-point hybrid AF

Shooting up to 11 fps, ISO 100-32000

Real-time AF and eye tracking

Defocus & Face Priority AE

3-capsule directional mic and windscreen

Headphone and microphone ports

The Sony ZV-E10 seems to be targeting the video recorder crowd. A

review on PetaPixel

is already online.

Pre-orders are open, the Sony ZV-E10 is selling for $698:

America :

Photo B&H

,

Adorama

,

Amazon US

,

Amazon CA

,

KEH camera

,

Cannon CA

,

Canon United States

Europe & UK:

Amazon DE

,

United Kingdom

,

Wex Photo Video

,

Park Cameras

,

Canon DE

,

Canon UK

And here are two reviews/insights:

The new Sony ZV-E10

Introducing the Sony ZV-E10:

Perfect for vloggers,

Sony ZV-E10

combines a large APS-C sensor and mirrorless versatility with a specialized feature set designed specifically for content creators. Improving on the ubiquitous smartphone, the ZV-E10 offers improved image quality, a wider choice of lenses and increased control to increase your creativity when shooting.

Taking a concept that originated with the ZV-1, the ZV -E10 is the mirrorless continuation of this idea of ​​a camera built around the concept of vlogging. It's a very capable and portable camera, but incorporates a range of design choices and shooting modes that are ideal for one-person productions. A vari-angle screen lets you precisely frame shots, the built-in directional mic is specially tuned to capture more accurate audio from front-facing subjects, and shooting modes like motion blur background and product showcase help you highlight specific topics with ease. p>

In terms of specs, the ZV-E10 revolves around a 24.2MP APS-C Exmor CMOS sensor, which enables UHD 4K video recording at up to 30p, Full HD recording at 120p and still shots. view up to 11 fps. Sensitivity ranges from 100 to 32,000 for working in a variety of lighting conditions and the sensor design also incorporates a fast 425-point Hybrid AF system for precise subject tracking and detection.

The body design is reminiscent of Sony. Alpha range of E-mount cameras and features and intuitive control layout plus the functional 3.0-inch vari-angle touchscreen LCD for intuitive control and framing of settings. With audio being a major concern of vlogging and creative content, the ZV-E10 focuses on this aspect of recording by including a 3-capsule directional mic in the camera design as well as incorporating both 3.5mm mic and headphone ports and having the best Multi Interface shoe supports digital audio interface for enhanced audio quality.

vlogging features

Optimized camera design

The rear touchscreen LCD features a side-folding design that's ideal for filming yourself or taking selfies in a natural and intuitive way.

The side-opening screen allows for a redesigned top plate, which incorporates a 3-capsule directional microphone specifically designed for forward directional audio recording. Additionally, a dedicated windscreen for the built-in mic is included to help achieve cleaner sound when working outdoors.

Dual 3.5mm microphone and headphone ports are also available for more advanced audio recording, along with the Multi Interface Shoe also boasts audio recording capabilities. This accessory shoe supports a digital audio interface that helps reduce noise while recording and also eliminates cable clutter and the need for an external power supply when working with compatible shoe-mounted mics.

The front indicator light serves as a visual indicator for when recording is in progress. Additionally, the LCD may display a red frame to serve as an additional recording indicator.

Live streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the video and audio capabilities of the camera to be used for live social media and videoconferencing. Both UVC and UAC standards are supported for better picture and sound quality while streaming.

Specialized shooting modes

The Product Showcase setting is ideal for vlogging and product review or demonstration videos and allows for smooth focus transitions between a subject's face and an object placed in front of the lens.

Background Defocus lets you immediately jump to the maximum aperture setting of the attached lens, using a custom button function, to isolate your subject using shallow depth of field and bokeh.

Face-Priority AE detects the subject's face and adjusts exposure to ensure the face is portrayed in ideal brightness, even when walking from a bright spot to shade. AE technology also suppresses sudden changes in exposure if the subject quickly turns away from the frame to eliminate unexpected or extremely dark shots.

Refined color science helps optimize skin tones for any subject, in both Photo and Video Modes, to achieve a healthy, natural look that includes different ages, genders and ethnicities.

The soft skin effect can be used to soften and smooth wrinkles or blemishes on a subject's face to create a natural, smooth complexion. The default setting is Mid and can be set to Off, Low or Hi. For longer takes, extended continuous video recording is available when setting the auto power off temperature. function to High.

Video footage can be tagged with specific metadata to indicate vertical recording orientation for direct playback in smartphone apps or for other cases where vertical video playback is needed.

Active SteadyShot is an advanced image stabilization mode that ensures stable video while moving, even when shooting handheld while walking.

Image quality, autofocus and 4K video

24.2MP APS-C Exmor CMOS sensor and BIONZ X processor

A revised APS-C format 24.2MP Exmor CMOS sensor delivers smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can be further extended to ISO 51200 for working in low light conditions.

Sensor dimensions are approximately 3x larger than a 1" sensor, and up to 10x larger than some smartphone sensors, allowing for greater sensitivity, reduced noise, and better depth-of-field control .

The combination of sensor and BIONZ X processor also enables 11 fps speed with AF and AE and enables 14-bit raw file output for a wide tonal and color scale.

Fast 425-point hybrid AF

The sensor design incorporates a Fast 425-point Hybrid AF System, which combines both phase detection and contrast detection methods to achieve fast, natural and precise focusing performance.

The on-chip focusing system covers 84% ​​of the sensor field and is able to focus in as little as 0.02 seconds.

Real-time Eye AF can prioritize focus on human or animal eyes for guaranteed sharpness when shooting portraits. When selected, this feature is activated by pressing the shutter button halfway, and you can additionally choose to prioritize either the right eye or the left eye.

Real-time tracking uses AI-powered algorithms to automatically recognize and track subject movements. If Face/Eye Priority AF is enabled, this tracking method will further track a subject's eye or face in real time with continuous change depending on the condition of the moving subject.

4K video recording

UHD 4K video recording is possible at up to 30p and uses full pixel readout with 6K oversampling to achieve greater detail with reduced moire and aliasing. Full HD 1080p recording is also supported at frame rates up to 120 fps, and both resolutions use the 100 Mb/s XAVC S format contained in an MP4 wrapper with 4:2:0 sampling. In addition to high resolution internal recording, the uncompressed HDMI output also allows the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

Slow & Fast (S&Q) mode allows shooters to capture Full HD video at specified steps between 1 and 120 fps. These settings will allow you to slow down the action as well as speed up a slow motion scene.

With extensive customizable color and gamma controls, the ZV-E10 allows users to adjust gamma, black level, knee, color level, and more. Use the same S-Log2 gamma curve found on high-end Sony Cinema cameras, which compresses up to 1300% more dynamic range in the video signal than traditional Rec. 709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, as well as BT.2020 color space, for recording in a wide color gamut and, in addition to S-Log2, S-Log3 is also available to produce an effective 14-stop dynamic range with increased color-grading control in the shadow to mid-image areas.

Interval shooting mode is ideal for creating time-lapse videos using Imaging Edge software. Intervals can be selected between 1 and 60 seconds to record up to 9999 free sequences. Additionally, in-camera battery charging is possible via the USB port using a portable battery to benefit from long interval shooting sessions.

Physical design and wireless connectivity

Camera body design

Built for portable applications and one-handed operation, the camera incorporates a large right-hand grip and an intuitive physical control layout.

The grip design, along with the vari-angle LCD screen, is also suitable for working from forward-facing angles, such as when recording videos or taking selfies.

The built-in zoom lever surrounds the shutter release and works in conjunction with select Power Zoom lenses.

The vari-angle screen can be closed against the body, with the screen facing inward, to automatically turn off the camera even when the power switch is set to "On".

Dedicated video recording, background blur, product showcase, and S&Q buttons provide direct access to common features used by vloggers.

The included NP-FW50 battery is rated for up to 440 shots or approximately 80 minutes of recording per charge. Power can also be supplied to the camera via the USB Type-C port or by using the optional AC-PW20AM AC adapter.

Wireless and Sharing

Built-in Bluetooth and Wi-Fi. Fi connectivity enables instant transfer of images to mobile devices for direct sharing online to social media, email and cloud storage sites. Once connected, the linked mobile device can also display a live image on its screen and, using the smart remote control, remotely control the camera shutter.

The ZV-E10 is also compatible with the Movie Edit module. -on from the Imaging Edge mobile app.

Bluetooth connectivity allows connection to the optional GP-VPT2BT Wireless Shooting Grip for efficient camera control.

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