Sony Electronics raises the bar for best-in-class surround sound with new HT-A9 home theater system and flagship HT-A7000 soundbar

SAN DIEGO, CA — July 20, 2021 —

Sony Electronics Inc. today introduced the premium home theater

HT-A9

system

and

flagship sound bar

HT-A7000

, delivering new and groundbreaking multi-dimensional sound experiences. Feel the action above and in every corner of the living room with innovative surround sound technologies that create an incredibly immersive home theater and soundscape experience for any music, movie or gaming content.

Sony raises the bar for the best First-class surround sound with new HT-A9 home theater system and flagship HT-A7000 soundbar

“The A9 and A7000 represent a powerful new era for Sony's home audio products,” said Daisuke Kawaguchi, Vice President, Home Entertainment & Sound, Sony Electronics Inc. “With best-in-class surround sound Packed with unique enhancement features, these new products give everyone the ability to create immersive cinematic experiences without ever leaving their living room.”

See below for cool new features in the A9 and A7000, plus details on the wireless subwoofers

SA-SW5

and

SA-SW3 optional

wireless rear speakers SA-RS3S

[1], which add even more bass and wider surround sound.

HT-A9 Home Theater System Key Features:

·

Sony's unique 360 ​​spatial sound mapping technology:

Feel sound in all directions and at all distances with Sony's groundbreaking spatial sound and 360 sound field optimization. With Sound Field Optimization, the A9 uses two microphones in each speaker to ingeniously measure their relative height and position. 360 Spatial Sound Mapping technology then creates up to twelve "ghost" speakers from just four speakers by synthesizing sound waves based on positional information. Thanks to phantom speakers, Sony's widest sound field fills every part of the living space, so everyone gets the same sound experience, no matter where they are in the room.

The A9 also supports Dolby Atmos® and DTS:X®, so users can enjoy cinematic surround sound from the comfort of their home.

·

Versatile Layout with Simple Setup:

There is no need to rearrange furniture or precisely position speakers, as sound field optimization allows users to place speakers at different heights and distances. To enable Sound Field Optimization, perform Easy Setup anytime from the TV's Home menu.

The A9 home theater system is also plug and play - just plug it in, connect it to the TV using an HDMI® cable and turn on[2]. The surround sound system consists of four speakers which are connected wirelessly with the control box, so there are no cables running through the living space[3].

·

Innovative speaker design:< /p>

The A9 features Sony's latest omnidirectional block design. The cylindrical shape represents a single solid block providing 360 spatial sound. It fits perfectly on the wall with a flat back surface and its light pearl gray color is designed to blend in perfectly with interiors.

The speaker interiors feature rectangular X-Balanced speaker units to maximize diaphragm area for richer bass and sound pressure. They also offer a new wide directivity woofer that has reduced cavity effect by minimizing the depth of its concave shape. The beveled edges of the speakers help to further reduce sound diffraction.

·

Immersive Capabilities for Music, Movies and Games:

Enjoy music the way the artists really intended with High-Resolution Sound and 360 Reality Audio[4]. 360 Reality Audio immerses users in music as if they were right in front of their favorite artist and can be experienced with Amazon Music HD, TIDAL, nugs.net and Deezer. The A9 also features DSEE ExtremeTM, which restores the high-end sound of compressed digital music in real time.

Easily access popular music services like Spotify and stream your favorite albums and playlists using Chromecast, Apple AirPlay 2 or Spotify Connect[5]. The home theater system also features voice activation and works with both Google Assistant[6] and Amazon Alexa[7]. Plus, customers can easily add the A9 to their speaker group using the GoogleHome app.

Whether used for watching movies or playing games, all of the original image quality is preserved when playing content through the A9. Gaming is also much more exciting and realistic as the A9 supports the latest formats such as 8K HDR[8], 4K 120fps passthrough[9] and Dolby Vision®[10] to create a premium entertainment experience.

·

Perfect with Sony TVs:

Paired with a compatible BRAVIATM TV[11], the A9 delivers the ultimate immersive audio-visual experience with Sony's best picture and sound quality. With Acoustic Center Sync, the A9 precisely matches where the sound is coming from with what's on screen for even deeper immersion.

HT-A7000 Soundbar Key Features:

·

Supreme surround sound:

The 7.1.2-channel soundbar features two up-firing speakers for overhead sound, two beam tweeters and five front-firing speakers for wider surround, and a built-in dual subwoofer for deep bass. Coupled with Vertical Surround Engine and S-Force PRO Front Surround, the A7000 creates virtual surround sound so customers can experience the full thrill of Dolby Atmos® and DTS:X®.

Thanks to Sony's vertical surround sound engine, the A7000 can position sound in a vertical space to create overhead sound without the need for overhead speakers. With S-Force PRO, the soundbar can virtually reproduce the surround sound field, with sound coming from both horizontal directions. Additionally, the A7000's Sound Field Optimization feature uses built-in microphones to intelligently measure room height and width, as well as the position of an optional subwoofer and rear speakers, and optimizes the sound perfectly according to the layout of the room.

·

Immersive Music, Movie and Game Quality:

Like the A9, the A7000 also has Hi-Res Audio and 360 Reality Audio

412

. 360 Reality Audio immerses listeners in music as if they were directly in front of their favorite artist, and can be experienced using Amazon Music HD, TIDAL, nugs.net and Deezer. The A7000 also features DSEE ExtremeTM, which restores the high-end sound of compressed digital music in real time. Easily access popular music services like Spotify and stream your favorite albums and playlists using Chromecast, Apply AirPlay 2 and Spotify Connect

5

.

Whether used for watching dramatic movies or playing action-packed games, all of the original image quality is preserved when playing content through the A7000. It also supports all the latest formats such as 8K HDR, 4K 120fps and Dolby Vision® to create a top notch entertainment experience.

·

Perfect with Sony TVs:< /p>

Paired with BRAVIA TVs

TM

compatible

11

, the A7000 delivers the ultimate immersive audio-visual experience with Sony's best picture and sound quality. With BRAVIA Acoustic Center Sync, the A7000 precisely matches where the sound is coming from with what's on screen. Additionally, when paired with BRAVIA TVs, the A7000's settings will automatically appear in the BRAVIA TV's Quick Settings menu and users can control the soundbar's volume seamlessly with their BRAVIA remote.

·

Omnidirectional block design:

The A7000 and optional speakers were designed under a common omni-block concept for a totally cohesive look.

Its sophisticated rounded edges represent a single solid block offering wide sound propagation. The combination of rich material textures emphasizes an affinity with any living room environment.

·

Voice command

: the soundbar also has voice activation and works with both Google Assistants

6

and Amazon Alexa[12]

7

. Plus, customers can easily add the soundbar to their speaker group using the GoogleHome app.

·

Seamless Connectivity:

Plug in the A7000, connect to a TV using the HDMI eARC connection and turn on - it's that simple. With USB, optical and analog audio input, plus HDMI (eARC) input and output, users have all the connections they need to enjoy a breathtaking surround sound system.

Go further with an optional subwoofer and rear speaker:

For even deeper bass, add an optional wireless subwoofer. Having two types of subwoofers allows the A7000's built-in subwoofers to handle bass and vocals with the optional wireless subwoofer focusing on the bass sounds of the A9 and A7000. For rich bass, add the

SA-SW5

wireless subwoofer with 300W[13] of deep bass from a 180mm driver with passive radiator. Or opt for the wireless subwoofer

SA-SW3

with 200W[14] of sound from a compact bass reflex subwoofer with a 160mm speaker. For even more cinematic sensations, add the

SA-RS3S

1

wireless rear speakers with 100W of wider surround sound and wall mounting capability.

Price and availability:

the

HT-A9

has a suggested retail price of $1799.99 and will be available to order in September/October 2021 from authorized retailers. For a full list of specifications and information, please visit:

https://electronics.sony.com/tv-video/tv-video-home-theater-sound-bars/all-home-theater-sound-bars/p/hta9

the

HT-A7000

has a suggested retail price of $1,299.99 and will be available to order in September/October 2021 from authorized retailers. For a full list of specifications and information, please visit:

https://electronics.sony.com/tv-video/tv-video-home-theater-sound-bars/all-home-theater-sound-bars/p/hta7000

the

SA-SW5

has a suggested retail price of $699.99 and will be available to order in September/October 2021 from authorized retailers. For a full list of specifications and information, please visit:

https://electronics.sony.com/tv-video/tv-video-home-theater-sound-bars/all-home-theater-sound-bars/p/sasw5

the

SW-SW3

has a suggested retail price of $399.99 and will be available to order in September/October 2021 from authorized retailers. For a full list of specifications and information, please visit:

https://electronics.sony.com/tv-video/tv-video-home-theater-sound-bars/all-home-theater-sound-bars/p/sasw3

the

SA-RS3S

has a suggested retail price of $349.99 and will be available for order in September/October 2021 at authorized retailers. For a full list of specifications and information, please visit:

https://electronics.sony.com/tv-video/tv-video-home-theater-sound-bars/all-home-theater-sound-bars/p/sars3s

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and a subsidiary of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, movies, mobiles, games, robotics and financial services. Based in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as award-winning Alpha interchangeable lens cameras and groundbreaking Hi-Res Audio products. Sony is also a leading manufacturer of end-to-end solutions, from professional 4K broadcast and A/V equipment to state-of-the-art 4K and 8K Ultra HD televisions. Visit

http://www.sony.com/news

for more information.

[1] Only compatible with HT-A7000.

[2] With LAN, HDMI IN and HDMI OUT (eARC), you can enjoy a spatial surround sound experience.

[3] Each speaker requires an AC outlet.

[5] Apple Airplay is a registered trademark of Apple. Spotify is a registered trademark of Spotify AB. All other trademarks belong to their respective owners.

[6] Google, Google Home and all related logos are trademarks of Google LLC. Google Assistant is not available in all languages ​​and all countries/regions. The user must sign in to a Google account to use, including voice to activate linked applications.

[7] Amazon Alexa and all associated logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Alexa is available in select languages ​​and countries/regions. Amazon Alexa-enabled devices (sold separately). Amazon account required. Subscriptions may be required to access certain content. Compatible devices require an internet connection. Compatibility available via firmware update.

[8] 8K: 7680 x 4320 pixels. Requires HDR-compatible content from supported streaming services or HDR-compatible content device connected via HDMI input (sold separately).

[9] Game title supporting 4K/120fps and/or VRR required.

[10] Dolby Vision content compatible with streaming services or compatible content device connected via HDMI input (sold separately).

[11] BRAVIA Acoustic Center sync mode works with Z9J, A90J, A80J and X95J Series.

[12] Requires firmware Ver1.1 or higher.

[13] Power Output and Total Harmonic Distortion: Measured at 2 ohms, 28-200Hz; Rated 130 W, minimum RMS power, with no more than 1% total harmonic distortion of 250 mW at rated output. Output power (reference) 300 W (at 2 ohms, 100 Hz).

[14] Output power and total harmonic distortion; measured at 2 ohms, from 28 to 200 Hz; Rated 130 W, minimum RMS power, with no more than 1% total harmonic distortion of 250 mW at rated output. Output power 200 W (at 2 ohms, 100 Hz).