Sony finally reveals a launch event for the delayed vlogging camera

Technical news

||< /p>

Sony has announced a rescheduled launch event for its new vlogging camera, following its announcement being postponed a few weeks ago.

The event, which was originally scheduled to take place on July 7, will now take place on July 27 (tomorrow) at 10 a.m. EDT / 3 p.m. BST. For those in Australia, that's midnight AEST on July 28.

As before, the teaser doesn't go into too many details about what the "new camera" will be, but does include the tagline "capture more of your world" above an image of a "dead cat" windshield. for a microphone.

These tips, plus the inclusion of a background very similar to that used by Sony for the launch of the p>

Sony ZV-1

in May 2020 (see below), suggest that the new announcement may well be a video-focused model.

Advertisement

Could it succeed the Sony ZV-1? We'll have to wait until tomorrow to find out for sure, but given that this pattern is still relatively new, it's perhaps more likely that we'll see an alternate pattern with similar tendencies.

Either way, we hope there won't be any last-minute hiccups this time around. Sony told us that the original event had been postponed "due to the availability status of some parts." It certainly wouldn't be the first tech product to run into supply chain issues or chip shortages, but those seem to have been resolved fairly quickly.

RELATED:

AirPods price drop: Apple's AirPods Pro are on sale for $199.99 on Amazon

That said, it's possible that initial stock of Sony's new announcement will be quite limited - so if you're looking for a new camera video-focused product for vlogging or your YouTube channel, it might be worth the Please tune in to the event tomorrow in case pre-orders become available.

Enjoy a movie

If Sony's new announcement is indeed another video-focused camera, as the teaser suggests, that wouldn't be a huge surprise given the camera giant's launches over the past 18 months.

The grand “video first” strategy seemed to kick off in May 2020 with the Sony ZV-1, a compact vlogging camera that launched very similar in styling to the new incoming model (as you can see below).

This was quickly followed by the arrival of the popular

Sony A7S III

in July 2020 (a full-frame model that is our top pick for the title of

best 4k camera

), then the more compact Sony A7C full-framer in September 2020. Since then we've also seen the Sony FX3, a camera that straddles the line between its Alpha and Cinema ranges.

This frame from Sony's ZV-1 launch is very similar to Sony's new camera teaser.

(Image credit: Sony)

It's not that Sony has completely abandoned photography. also saw several excellent 'GMaster' lenses launched, including the

Sony FE 50mm f/1.2 GM

and

Sony FE 35mm f/1.4 GM

. But it's stills-focused camera bodies that have been lacking, with many amateur photographers anxiously awaiting news of the famed

Sony A7 IV

.

RELATED:

Sony WF-1000XM3 wireless headphones are getting deep discounts with these Prime Day deals

It's not impossible that we'll hear news of these at tomorrow's event, but given the launch teaser's striking similarity to that of the Sony ZV-1 reveal, it looks like photographers may have to -be waiting a little longer for a successor to the

Sony A7III

. Of course, if you can't make it to the event tomorrow, we'll bring you our thoughts on all the official news as soon as it lands.

Today's best Sony ZV-1 deals

Tech News Today Latest Tech Headlines & Trends

Link below

News article

||

Tech News

||

News

||

World news

||

American lines

||

Health

||

Education News

Source

News headlines

Computer Technology News

Computer news.

Latest breaking news

News

Technology News

Technology News Articles

Tech News Now

NPT

News today